Case #2 Technology in retail Study Example | Topics and Well Written Essays - 1500 words

#2 Technology in retail - Case Study Example When they are ready to pay, the tap the phone or by use of a reader which is usually attached to the register. The customers can also scan shelf edge by using their phone to get details of the products they want to purchase. This system enhances the ease in acquisition of information about products easily and therefore boosts Topshop’s sales. M&S Browse and order hubs. Allows customer to scan barcodes bar code to browse. The screens come along with the card payment machine. The customers can order the products by use of the hub, and have it delivered to them or pick it at a later date. This can be used to the advantage of the shop in competitions as it makes the process of selling quite efficient and accurate, above all