Leadership of Richard Branson Research Paper Example | Topics and Well Written Essays - 1500 words

Leadership of Richard Branson - Research Paper ExampleIn total, there are all over 60 companies operating under the stark(a) brand name with the most recent being vestal galactic that was created in September 2004. Virgin Galactic illustrates Bransons high-risk appetite where he signed a 21 million dollars deal that would see the company carry out space tourism. Primarily, the Virgin conference operates in three main areas lifestyle, entertainment and travel where Branson has been cited as saying that his business model has been found on starting businesses in tender countries and markets as opposed to expanding the current businesses as this affords him a global presence. Notably also, the coming up of the business name Virgin where one of Bransons associates stated that this signified their commercial innocence as every business they got into they were a virgin (Pfister & Tierney, 2008).In the 1970s, Richard Branson came up with principles that have long since defined the Vi rgin multitude as they are its brand values these are value for money, good quality, innovation, competitively challenging and fun. There being over 200 firms and foundations, the Virgin Group is not a single object but a congeries of firms and institutes that are mostly based in the United Kingdom. A distinguishing characteristic of the Virgin Group is the fact that the companies are all run separately and the only thing connecting them is finance and the brand name. Prior to being listed in the stock supplant in 1986, the Virgin Group was privately managed. This corporate structure, however, was not prosperous and as such it was made private again and this saw the market overhead in 1987. Thereafter, Branson and other shareholders bought back all the shares at their original price of offer. In the subsequent years, Branson got into business ventures where customers were underserved and the Virgin brand name was only given up to companies that had certain characteristics- innov ation or high quality. The Virgin